TCL白家电事业部即TCL家用电器（合肥）有限公司，是TCL家电产业集团旗下支柱产业之一，成立于1998年。承接TCL品牌冰箱、洗衣机、冰柜的研制、生产和销售服务工作。TCL白家电事业部自成立以来，始终坚持从不同的维度不断提升自身实力。TCL冰箱洗衣机通过创新的设计和技术让科技有温度，用生活去创意，为消费者的家居生活解决各方面的问题，让用户用创意去生活，为家庭生活带来更智能关爱和无限感动！在冰箱、洗衣机的产品中，不断融入更为人性化、贴近用户的科技功能，为用户提供极致体验的产品与服务，让生活更精彩！
TCL冰箱洗衣机从创建开始就把良好的市场竞争战略作为整个产品战略的一个很重要方面，目前在全国成立30个产品管理中心、近200个经营区域，在中国市场已拥有20000余家销售网点，并配备一千多人的优秀营销团队，组成了覆盖全国的专业营销体系。在中国家电企业中，TCL冰箱洗衣机跻身高端家电产业之列，并在全国获得了极大的市场份额，赢得了空前的市场信誉。
TCL White Household electrical appliance Division thatis TCL Home Appliances (Hefei) Co., Ltd. is one of TCLHousehold Appliance Industry Group's pillar industries,which was established in 1998. It focuses on the creation,producing and sales service of TCL's refrigerators, washingmachines, and freezers. Since its establishment , TCL WhiteHousehold ElectricalAppliance Division adheres to enhancetheir own capacity constantly from different dimensions. TCLRefrigerator and Washing Machine makes the technologywarm and creating from real life through innovative designand technology, it aims to solve problems in every aspectsof home life for customers, which allow them to live withoriginality, and bring a more intelligent, caring and infinitetouching feeling for their family! The company intergratesmore humanized and close to daily life technologies to itsrefrigerator and washing machine products, that provides
consemers ultimate experience of products and services tomake life more amazing!Since its foundation, TCL white goods division has takenexcellent market competition strategy as one important aspectof its entire product strategy. Up to now, TCL white goodsdivision possesses 30 product management centers, nearly200 business areas, more than 20,000 sales network all overChina. TCL white goods division has built outstanding salesand marketing teams with more than 1000 members, andestablished a sales and marketing system covering the wholeChina. Among China home appliance manufacturers, TCLwhite goods division has ascended into the row of high-endhome appliance industry, and won enormous market share,as well as unprecedented market reputation in China.
